Custom hiring services for agricultural machinery enable farmers to rent equipment for a defined period of time, only paying for the services related to the renting activity. Custom hiring is thus a useful approach to promote sustainable agricultural mechanization by addressing the lack of financial resources and necessary technical skills to purchase and operate required machinery. Custom Hiring can also address several of the constraints to the overall development of the agricultural sector in the Asia Pacific region, including labour scarcity, extreme and harsh climatic events, and availability of shorter time windows for completing critical agricultural activities. By contributing towards sustainable agricultural and rural development, Custom Hiring can support efforts towards implementing the 2030 Agenda for Sustainable Development adopted by the global community at the United Nations General Assembly in September 2015, including Sustainable Development Goal 1 (No Poverty) and 2 (Zero Hunger).